Ecommerce funnel research / Tallow + Ash

Tallow + Ash ecommerce funnel

Tallow + Ash's laundry ecommerce funnel starts from a offer entry and follows a offer to checkout journey. The captured flow contains 5 screens across offer, checkout for laundry detergent.

What’s in the flow

The captured journey contains 5 screens across 2 page types.

entry:offerjourney:offer-to-checkoutvertical:laundryproduct:laundry-detergentoffer:subscriptionoffer:gift-with-purchaseupsell:present
  1. 01offer
  2. 02checkout