Ecommerce funnel research / Olipop

Olipop ecommerce funnel

Olipop's beverages ecommerce funnel starts from a homepage entry and follows a homepage to cart to offer to pdp to checkout journey. The captured flow contains 7 screens across checkout, cart-drawer, pdp, offer for prebiotic soda.

What’s in the flow

The captured journey contains 7 screens across 4 page types.

entry:homepagejourney:homepage-to-cart-to-offer-to-pdp-to-checkoutvertical:beveragesproduct:prebiotic-sodaproduct:blackberry-vanillaproof:reviewsupsell:present
  1. 01checkout
  2. 02cart drawer
  3. 03pdp
  4. 04offer
Olipop ecommerce funnel | Funnelbook