Ecommerce funnel research / NUKbeauty

NUKbeauty ecommerce funnel

NUKbeauty's haircare ecommerce funnel starts from a pdp entry and follows a pdp to collection to cart to checkout journey. The captured flow contains 9 screens across pdp, collection, checkout, entry, cart for shampoo.

What’s in the flow

The captured journey contains 9 screens across 5 page types.

entry:pdpjourney:pdp-to-collection-to-cart-to-checkoutvertical:haircareproduct:shampooaudience:dry-damaged-hairoffer:percentage-discountproof:expertcheckout:express-checkoutmarket:us
  1. 01pdp
  2. 02collection
  3. 03checkout
  4. 04entry
  5. 05cart