Ecommerce funnel research / Starface

Starface ecommerce funnel

Starface's beauty ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 5 screens across pdp, cart-drawer, checkout for star balm.

What’s in the flow

The captured journey contains 5 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:beautyproduct:star-balmproduct:balm
  1. 01pdp
  2. 02cart drawer
  3. 03checkout