Ecommerce funnel research / Italic
Italic ecommerce funnel
Italic's home-goods ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across checkout, cart, pdp for cotton towels.
What’s in the flow
The captured journey contains 4 screens across 3 page types.
entry:pdpjourney:pdp-to-cart-to-checkoutvertical:home-goodsproduct:cotton-towelsproduct:bath-sheetsaudience:homeownersprice-point:premiumcompany-size:largeoffer:gift-with-purchaseoffer:free-shippingproof:reviewsupsell:presentmarket:us
- 01checkout
- 02cart
- 03pdp