Ecommerce funnel research / Parachute Home

Parachute Home ecommerce funnel

Parachute Home's home-goods ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 6 screens across pdp, cart, checkout for toddler quilt.

What’s in the flow

The captured journey contains 6 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:home-goodsproduct:toddler-quiltaudience:homeownerscompany-size:largeupsell:presentmarket:us
  1. 01pdp
  2. 02cart
  3. 03checkout