Ecommerce funnel research / Byredo

Byredo ecommerce funnel

Byredo's fragrance ecommerce funnel starts from a collection entry and follows a collection to questions to result to pdp to cart to checkout journey. The captured flow contains 10 screens across pdp, entry, other, quiz-question, quiz-result for discovery set.

What’s in the flow

The captured journey contains 10 screens across 7 page types.

entry:collectionjourney:collection-to-questions-to-result-to-pdp-to-cart-to-checkoutvertical:fragranceproduct:discovery-setproduct:fragranceoffer:gift-with-purchase
  1. 01pdp
  2. 02entry
  3. 03other
  4. 04quiz question
  5. 05quiz result
  6. 06cart drawer
  7. 07checkout