Ecommerce funnel research / Olivia Jennings

Olivia Jennings ecommerce funnel

Olivia Jennings' beauty ecommerce funnel starts from a advertorial entry and follows a advertorial to pdp to cart to checkout journey. The captured flow contains 6 screens across entry, advertorial, pdp, cart, checkout for anti wrinkle pillow.

What’s in the flow

The captured journey contains 6 screens across 5 page types.

entry:advertorialjourney:advertorial-to-pdp-to-cart-to-checkoutvertical:beautyproduct:anti-wrinkle-pillowproduct:pillowaudience:women-over-35audience:side-sleepersproof:demonstrationproof:testimonialsmarket:aumarket:camarket:gbmarket:us
  1. 01entry
  2. 02advertorial
  3. 03pdp
  4. 04cart
  5. 05checkout
Olivia Jennings ecommerce funnel | Funnelbook