Ecommerce funnel research / Dermalogica
Dermalogica ecommerce funnel
Dermalogica's beauty ecommerce funnel starts from a collection entry and follows a collection to cart to pdp to checkout journey. The captured flow contains 5 screens across pdp, cart-drawer, checkout, cart for skincare.
What’s in the flow
The captured journey contains 5 screens across 4 page types.
entry:collectionjourney:collection-to-cart-to-pdp-to-checkoutvertical:beautyproduct:skincareaudience:healthcare-spending-account-usersoffer:subscription
- 01pdp
- 02cart drawer
- 03checkout
- 04cart