Ecommerce funnel research / The Citizenry

The Citizenry ecommerce funnel

The Citizenry's home-furnishings ecommerce funnel starts from a collection entry and follows a collection to pdp to cart to checkout journey. The captured flow contains 8 screens across pdp, cart, collection, checkout for kitchen furniture.

What’s in the flow

The captured journey contains 8 screens across 4 page types.

entry:collectionjourney:collection-to-pdp-to-cart-to-checkoutvertical:home-furnishingsproduct:kitchen-furnitureproduct:counter-stoolaudience:homeownersprice-point:premiumcompany-size:largeoffer:free-shippingmarket:us
  1. 01pdp
  2. 02cart
  3. 03collection
  4. 04checkout