Ecommerce funnel research / Sereni

Sereni ecommerce funnel

Sereni's parenting ecommerce funnel starts from a review entry and follows a review to advertorial to pdp to checkout journey. The captured flow contains 4 screens across checkout, advertorial, pdp, entry for weighted calming vest.

What’s in the flow

The captured journey contains 4 screens across 4 page types.

entry:reviewjourney:review-to-advertorial-to-pdp-to-checkoutvertical:parentingproduct:weighted-calming-vestaudience:parentsaudience:childrenoffer:trialoffer:percentage-discountoffer:free-shippingmarket:us
  1. 01checkout
  2. 02advertorial
  3. 03pdp
  4. 04entry