Ecommerce funnel research / HexClad
HexClad ecommerce funnel
HexClad's home-and-kitchen ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across pdp, checkout, cart for cookware.
What’s in the flow
The captured journey contains 4 screens across 3 page types.
entry:pdpjourney:pdp-to-cart-to-checkoutvertical:home-and-kitchenproduct:cookwareproduct:pots-and-pans-setaudience:home-cooksprice-point:premiumcompany-size:largeoffer:gift-with-purchaseproof:reviewsupsell:presentmarket:us
- 01pdp
- 02checkout
- 03cart