Ecommerce funnel research / Outerknown

Outerknown ecommerce funnel

Outerknown's apparel ecommerce funnel starts from a collection entry and follows a collection journey. The captured flow contains 2 screens across cart, pdp for shirt.

What’s in the flow

The captured journey contains 2 screens across 2 page types.

entry:collectionjourney:collectionvertical:apparelproduct:shirtaudience:mencompany-size:mid-marketmarket:us
  1. 01cart
  2. 02pdp