Ecommerce funnel research / Suunto

Suunto Vertical 2 Titanium Black – Rugged Outdoor Adventure Watch

Suunto's consumer-electronics ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across pdp, checkout, cart for smartwatch.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:consumer-electronicsproduct:smartwatchaudience:outdoor-athletesaudience:runnersprice-point:premiumcompany-size:largemarket:demarket:esmarket:frmarket:gbmarket:it
  1. 01pdp
  2. 02checkout
  3. 03cart