Ecommerce funnel research / Prose

Prose ecommerce funnel

Prose's beauty ecommerce funnel starts from a quiz entry and follows a quiz to cart to questions to interstitial to result to offer to pdp to checkout journey. The captured flow contains 39 screens across quiz-question, checkout, quiz-interstitial, offer, pdp for haircare.

What’s in the flow

The captured journey contains 39 screens across 8 page types.

entry:quizjourney:quiz-to-cart-to-questions-to-interstitial-to-result-to-offer-to-pdp-to-checkoutvertical:beautyproduct:haircareproduct:shampooaudience:haircare-shoppersaudience:wavy-hairoffer:percentage-discountoffer:gift-with-purchaseoffer:free-shippingproof:reviewsproof:testimonialsupsell:presentmarket:camarket:us
  1. 01quiz question
  2. 02checkout
  3. 03quiz interstitial
  4. 04offer
  5. 05pdp
  6. 06quiz result
  7. 07cart drawer
  8. 08entry