Ecommerce funnel research / Alo Yoga

Alo Yoga ecommerce funnel

Alo Yoga's apparel ecommerce funnel starts from a collection entry and follows a collection to pdp to cart to checkout journey. The captured flow contains 6 screens across entry, pdp, checkout, collection, cart for pants.

What’s in the flow

The captured journey contains 6 screens across 5 page types.

entry:collectionjourney:collection-to-pdp-to-cart-to-checkoutvertical:apparelproduct:pantsproduct:trousersaudience:womencompany-size:largemarket:us
  1. 01entry
  2. 02pdp
  3. 03checkout
  4. 04collection
  5. 05cart