Ecommerce funnel research / Festivalment.j

Festivalment.j ecommerce funnel

Festivalment.j's beauty ecommerce funnel starts from a pdp entry and follows a pdp to checkout journey. The captured flow contains 4 screens across pdp, checkout for facial balm.

What’s in the flow

The captured journey contains 4 screens across 2 page types.

entry:pdpjourney:pdp-to-checkoutvertical:beautyproduct:facial-balmproduct:anti-wrinkleaudience:beauty-consumersaudience:skincare-userscheckout:express-checkout
  1. 01pdp
  2. 02checkout