Ecommerce funnel research / BrüMate

BrüMate ecommerce funnel

BrüMate's drinkware ecommerce funnel starts from a collection entry and follows a collection to pdp to cart to checkout journey. The captured flow contains 14 screens across checkout, pdp, cart for insulated mug.

What’s in the flow

The captured journey contains 14 screens across 3 page types.

entry:collectionjourney:collection-to-pdp-to-cart-to-checkoutvertical:drinkwareproduct:insulated-mugproduct:coffee-mugproof:reviewsupsell:present
  1. 01checkout
  2. 02pdp
  3. 03cart