Ecommerce funnel research / Death Wish Coffee

Death Wish Coffee ecommerce funnel

Death Wish Coffee's coffee ecommerce funnel starts from a offer entry and follows a offer to pdp to checkout journey. The captured flow contains 9 screens across offer, pdp, checkout for coffee.

What’s in the flow

The captured journey contains 9 screens across 3 page types.

entry:offerjourney:offer-to-pdp-to-checkoutvertical:coffeeproduct:coffeeaudience:coffee-drinkersoffer:subscriptionproof:testimonialsupsell:presentmarket:us
  1. 01offer
  2. 02pdp
  3. 03checkout