Ecommerce funnel research / Nisolo

Nisolo ecommerce funnel

Nisolo's footwear ecommerce funnel starts from a collection entry and follows a collection to cart to pdp to checkout journey. The captured flow contains 6 screens across checkout, entry, cart-drawer, pdp for sneakers.

What’s in the flow

The captured journey contains 6 screens across 4 page types.

entry:collectionjourney:collection-to-cart-to-pdp-to-checkoutvertical:footwearproduct:sneakersaudience:womenprice-point:budgetcompany-size:mid-marketupsell:presentmarket:us
  1. 01checkout
  2. 02entry
  3. 03cart drawer
  4. 04pdp