Ecommerce funnel research / Buck Mason
Buck Mason ecommerce funnel
Buck Mason's apparel ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 5 screens across cart-drawer, pdp, checkout, cart for t shirt.
What’s in the flow
The captured journey contains 5 screens across 4 page types.
entry:pdpjourney:pdp-to-cart-to-checkoutvertical:apparelproduct:t-shirtaudience:mencompany-size:largemarket:us
- 01cart drawer
- 02pdp
- 03checkout
- 04cart