Ecommerce funnel research / Pepper

Pepper ecommerce funnel

Pepper's apparel ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 10 screens across pdp, cart, checkout, cart-drawer for t shirt bra.

What’s in the flow

The captured journey contains 10 screens across 4 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:apparelproduct:t-shirt-braaudience:small-bustcompany-size:mid-marketproof:testimonialscheckout:express-checkoutmarket:aumarket:camarket:demarket:nlmarket:us
  1. 01pdp
  2. 02cart
  3. 03checkout
  4. 04cart drawer