Ecommerce funnel research / Eve Curls

evecurls-quiz

Eve Curls' haircare ecommerce funnel starts from a quiz entry and follows a quiz to questions to collection to pdp to cart to checkout journey. The captured flow contains 9 screens across quiz-question, collection, checkout, pdp, cart for curl care.

What’s in the flow

The captured journey contains 9 screens across 5 page types.

entry:quizjourney:quiz-to-questions-to-collection-to-pdp-to-cart-to-checkoutvertical:haircareproduct:curl-careproduct:curl-defining-creamaudience:wavy-hairaudience:curly-hairoffer:bundleproof:demonstrationproof:reviewsupsell:presentmarket:nl
  1. 01quiz question
  2. 02collection
  3. 03checkout
  4. 04pdp
  5. 05cart