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Ecommerce funnel research / Tracksmith

Tracksmith ecommerce funnel

Tracksmith's apparel ecommerce funnel starts from a guide entry and follows a guide to offer to pdp to checkout journey. The captured flow contains 10 screens across pdp, checkout, offer, guide, entry for shorts.

What’s in the flow

The captured journey contains 10 screens across 5 page types.

entry:guidejourney:guide-to-offer-to-pdp-to-checkoutvertical:apparelproduct:shortsaudience:mencompany-size:mid-marketupsell:presentmarket:us
  1. 01pdp
  2. 02checkout
  3. 03offer
  4. 04guide
  5. 05entry
Tracksmith ecommerce funnel | Funnelbook