Ecommerce funnel research / WOLACO

WOLACO ecommerce funnel

WOLACO's apparel ecommerce funnel starts from a pdp entry and follows a pdp to cart journey. The captured flow contains 3 screens across cart-drawer, blocked for running shorts.

What’s in the flow

The captured journey contains 3 screens across 2 page types.

entry:pdpjourney:pdp-to-cartvertical:apparelproduct:running-shortsaudience:marathon-runnersprice-point:premiumcompany-size:mid-marketoffer:subscriptionmarket:us
  1. 01cart drawer
  2. 02blocked