Ecommerce funnel research / Pit Viper

Pit Viper ecommerce funnel

Pit Viper's eyewear ecommerce funnel starts from a collection entry and follows a collection to pdp to cart to checkout journey. The captured flow contains 7 screens across entry, cart-drawer, pdp, checkout, cart for sunglasses.

What’s in the flow

The captured journey contains 7 screens across 5 page types.

entry:collectionjourney:collection-to-pdp-to-cart-to-checkoutvertical:eyewearproduct:sunglassesproduct:package-protectionproof:reviewsupsell:present
  1. 01entry
  2. 02cart drawer
  3. 03pdp
  4. 04checkout
  5. 05cart