Ecommerce funnel research / Missoma
Missoma ecommerce funnel
Missoma's jewellery ecommerce funnel starts from a collection entry and follows a collection to cart to pdp to checkout journey. The captured flow contains 5 screens across cart, cart-drawer, checkout, pdp for pearl jewellery.
What’s in the flow
The captured journey contains 5 screens across 4 page types.
entry:collectionjourney:collection-to-cart-to-pdp-to-checkoutvertical:jewelleryproduct:pearl-jewelleryproduct:necklaceaudience:bridesaudience:womenprice-point:premiumcompany-size:mid-marketmarket:aumarket:camarket:demarket:frmarket:gbmarket:nlmarket:us
- 01cart
- 02cart drawer
- 03checkout
- 04pdp