Ecommerce funnel research / Suunto

Suunto Run - Lightweight Sports Watch Designed for Runners

Suunto's fitness ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across checkout, pdp, cart for sports watch.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:fitnessproduct:sports-watchaudience:runnerscompany-size:largemarket:us
  1. 01checkout
  2. 02pdp
  3. 03cart
Suunto ecommerce funnel | Funnelbook