Ecommerce funnel research / Tefal
Tefal ecommerce funnel
Tefal's home-cleaning ecommerce funnel starts from a guide entry and follows a guide to pdp to checkout journey. The captured flow contains 12 screens across pdp, guide, entry, checkout for vacuum cleaner.
What’s in the flow
The captured journey contains 12 screens across 4 page types.
entry:guidejourney:guide-to-pdp-to-checkoutvertical:home-cleaningproduct:vacuum-cleanerproduct:floor-cleaneraudience:familiesaudience:pet-ownersoffer:free-shipping
- 01pdp
- 02guide
- 03entry
- 04checkout