Ecommerce funnel research / SET Active

SET Active ecommerce funnel

SET Active's apparel ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across pdp, cart-drawer, checkout for leggings.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:apparelproduct:leggingsproduct:apparelproof:reviewsupsell:present
  1. 01pdp
  2. 02cart drawer
  3. 03checkout