Ecommerce funnel research / Westman Atelier
Westman Atelier ecommerce funnel
Westman Atelier's beauty ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across cart, pdp, cart-drawer, checkout for liquid foundation.
What’s in the flow
The captured journey contains 4 screens across 4 page types.
entry:pdpjourney:pdp-to-cart-to-checkoutvertical:beautyproduct:liquid-foundationaudience:makeup-userscompany-size:mid-marketmarket:us
- 01cart
- 02pdp
- 03cart drawer
- 04checkout