Ecommerce funnel research / Kraftschutz

Kraftschutz ecommerce funnel

Kraftschutz's pet ecommerce funnel starts from a listicle entry and follows a listicle to advertorial to pdp to checkout journey. The captured flow contains 6 screens across entry, advertorial, pdp, listicle, checkout for car mat.

What’s in the flow

The captured journey contains 6 screens across 5 page types.

entry:listiclejourney:listicle-to-advertorial-to-pdp-to-checkoutvertical:petproduct:car-matproduct:car-seat-extenderaudience:dog-ownersproof:customer-countproof:reviewscheckout:express-checkout
  1. 01entry
  2. 02advertorial
  3. 03pdp
  4. 04listicle
  5. 05checkout