Ecommerce funnel research / Blue Nile

Blue Nile ecommerce funnel

Blue Nile's jewelry ecommerce funnel starts from a homepage entry and follows a homepage journey. The captured flow contains 4 screens across other, entry, blocked for diamonds.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:homepagejourney:homepagevertical:jewelryproduct:diamondsproduct:natural-diamondsoffer:percentage-discountproof:reviews
  1. 01other
  2. 02entry
  3. 03blocked