Ecommerce funnel research / SALT & STONE
SALT & STONE ecommerce funnel
SALT & STONE's beauty ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 6 screens across cart, pdp, checkout for body wash.
What’s in the flow
The captured journey contains 6 screens across 3 page types.
entry:pdpjourney:pdp-to-cart-to-checkoutvertical:beautyproduct:body-washproduct:body-lotionaudience:beauty-shoppersaudience:beauty-consumersprice-point:premiumcompany-size:largeoffer:subscriptionproof:testimonialsupsell:presentmarket:us
- 01cart
- 02pdp
- 03checkout