Ecommerce funnel research / Hero Cosmetics

Hero Cosmetics ecommerce funnel

Hero Cosmetics' skincare ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across pdp, checkout, cart for acne care.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:skincareproduct:acne-careproduct:skincareaudience:acne-prone-skinoffer:subscriptionupsell:present
  1. 01pdp
  2. 02checkout
  3. 03cart