Ecommerce funnel research / Bellroy

Bellroy ecommerce funnel

Bellroy's travel-accessories ecommerce funnel starts from a pdp entry and follows a pdp to checkout journey. The captured flow contains 4 screens across checkout, pdp for travel backpack.

What’s in the flow

The captured journey contains 4 screens across 2 page types.

entry:pdpjourney:pdp-to-checkoutvertical:travel-accessoriesproduct:travel-backpackaudience:travelerscompany-size:largeoffer:gift-with-purchaseoffer:bundleoffer:free-shippingupsell:presentmarket:us
  1. 01checkout
  2. 02pdp