Ecommerce funnel research / Victoria Beckham Beauty

Victoria Beckham Beauty ecommerce funnel

Victoria Beckham Beauty's beauty ecommerce funnel starts from a collection entry and follows a collection journey. The captured flow contains 3 screens across collection, blocked for beauty.

What’s in the flow

The captured journey contains 3 screens across 2 page types.

entry:collectionjourney:collectionvertical:beautyproduct:beautyproduct:makeupaudience:first-time-customersaudience:adultscompany-size:largeoffer:gift-with-purchasemarket:demarket:esmarket:gbmarket:itmarket:nlmarket:us
  1. 01collection
  2. 02blocked