Ecommerce funnel research / Primary.com

Primary.com ecommerce funnel

Primary.com's apparel ecommerce funnel starts from a collection entry and follows a collection to cart journey. The captured flow contains 8 screens across cart-drawer, collection for outerwear.

What’s in the flow

The captured journey contains 8 screens across 2 page types.

entry:collectionjourney:collection-to-cartvertical:apparelproduct:outerwearproduct:pufferaudience:childrenoffer:percentage-discountproof:reviewsmarket:us
  1. 01cart drawer
  2. 02collection
Primary.com ecommerce funnel | Funnelbook