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Ecommerce funnel research / Harper Wilde

Harper Wilde ecommerce funnel

Harper Wilde's apparel ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across pdp, cart-drawer, checkout for sleep set.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:apparelproduct:sleep-setproduct:sleepwearaudience:womencompany-size:mid-marketupsell:presentmarket:us
  1. 01pdp
  2. 02cart drawer
  3. 03checkout
Harper Wilde ecommerce funnel | Funnelbook