Ecommerce funnel research / Sophie Meening

Sophie Meening ecommerce funnel

Sophie Meening's beauty ecommerce funnel starts from a advertorial entry and follows a advertorial to pdp to checkout journey. The captured flow contains 6 screens across advertorial, pdp, checkout for collagen mask.

What’s in the flow

The captured journey contains 6 screens across 3 page types.

entry:advertorialjourney:advertorial-to-pdp-to-checkoutvertical:beautyproduct:collagen-maskaudience:womenoffer:buy-one-get-oneoffer:gift-with-purchaseproof:customer-countproof:clinicalupsell:present
  1. 01advertorial
  2. 02pdp
  3. 03checkout