Ecommerce funnel research / Fussy

Fussy ecommerce funnel

Fussy's personal-care ecommerce funnel starts from a offer entry and follows a offer to pdp to checkout journey. The captured flow contains 6 screens across entry, pdp, other, offer, checkout for deodorant.

What’s in the flow

The captured journey contains 6 screens across 5 page types.

entry:offerjourney:offer-to-pdp-to-checkoutvertical:personal-careproduct:deodorantaudience:adultsoffer:subscriptionoffer:gift-with-purchaseoffer:percentage-discountproof:ratingsproof:testimonialsmarket:aumarket:camarket:demarket:esmarket:frmarket:gbmarket:itmarket:nlmarket:us
  1. 01entry
  2. 02pdp
  3. 03other
  4. 04offer
  5. 05checkout