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Ecommerce funnel research / The Guitar Institute

The Guitar Institute ecommerce funnel

The Guitar Institute's music-education ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across cart, pdp, checkout for guitar education.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:music-educationproduct:guitar-educationoffer:bundleupsell:presentcheckout:express-checkoutmarket:us
  1. 01cart
  2. 02pdp
  3. 03checkout
The Guitar Institute ecommerce funnel | Funnelbook