Ecommerce funnel research / Buck Mason

Buck Mason ecommerce funnel

Buck Mason's apparel ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 5 screens across cart-drawer, checkout, pdp, cart for tee.

What’s in the flow

The captured journey contains 5 screens across 4 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:apparelproduct:tee
  1. 01cart drawer
  2. 02checkout
  3. 03pdp
  4. 04cart