Ecommerce funnel research / Mariah Williams
Mariah Williams ecommerce funnel
Mariah Williams' beauty ecommerce funnel starts from a advertorial entry and follows a advertorial to questions to pdp to cart to checkout journey. The captured flow contains 9 screens across advertorial, pdp, cart, quiz-question, checkout for foundation cushion.
What’s in the flow
The captured journey contains 9 screens across 5 page types.
entry:advertorialjourney:advertorial-to-questions-to-pdp-to-cart-to-checkoutvertical:beautyproduct:foundation-cushionproduct:makeupaudience:mature-womenaudience:women-over-50company-size:mid-marketoffer:subscriptionproof:testimonialsproof:expertupsell:presentmarket:aumarket:camarket:demarket:esmarket:frmarket:nlmarket:us
- 01advertorial
- 02pdp
- 03cart
- 04quiz question
- 05checkout