Ecommerce funnel research / Matcha & CO

Matcha & CO ecommerce funnel

Matcha & CO's beverages ecommerce funnel starts from a pdp entry and follows a pdp to checkout journey. The captured flow contains 5 screens across pdp, checkout for matcha tea.

What’s in the flow

The captured journey contains 5 screens across 2 page types.

entry:pdpjourney:pdp-to-checkoutvertical:beveragesproduct:matcha-teaaudience:matcha-drinkersprice-point:premiumcompany-size:mid-marketoffer:percentage-discountproof:guaranteeproof:reviewsmarket:es
  1. 01pdp
  2. 02checkout