Ecommerce funnel research / Bellroy

Bellroy ecommerce funnel

Bellroy's bags ecommerce funnel starts from a pdp entry and follows a pdp to checkout journey. The captured flow contains 4 screens across pdp, checkout for backpack.

What’s in the flow

The captured journey contains 4 screens across 2 page types.

entry:pdpjourney:pdp-to-checkoutvertical:bagsproduct:backpackaudience:travelerscompany-size:largeoffer:gift-with-purchaseupsell:presentmarket:us
  1. 01pdp
  2. 02checkout
Bellroy ecommerce funnel | Funnelbook