Ecommerce funnel research / Seranova

Seranova ecommerce funnel

Seranova's skincare ecommerce funnel starts from a quiz entry and follows a quiz to offer to article to pdp to cart to checkout journey. The captured flow contains 7 screens across offer, pdp, checkout, entry, article for micro infusion system.

What’s in the flow

The captured journey contains 7 screens across 7 page types.

entry:quizjourney:quiz-to-offer-to-article-to-pdp-to-cart-to-checkoutvertical:skincareproduct:micro-infusion-systemproduct:deep-collagen-creamaudience:skincare-consumersoffer:subscriptionproof:customer-countproof:expertupsell:presentmarket:us
  1. 01offer
  2. 02pdp
  3. 03checkout
  4. 04entry
  5. 05article
  6. 06other
  7. 07cart