Ecommerce funnel research / Protectivei

Protectivei ecommerce funnel

Protectivei's apparel ecommerce funnel starts from a pdp entry and follows a pdp to checkout journey. The captured flow contains 4 screens across checkout, pdp for women s two piece outfit.

What’s in the flow

The captured journey contains 4 screens across 2 page types.

entry:pdpjourney:pdp-to-checkoutvertical:apparelproduct:women-s-two-piece-outfitproduct:women-s-two-piece-setaudience:womencheckout:express-checkoutmarket:us
  1. 01checkout
  2. 02pdp