Ecommerce funnel research / REFY

REFY ecommerce funnel

REFY's beauty ecommerce funnel starts from a pdp entry and follows a pdp to cart to checkout journey. The captured flow contains 4 screens across cart-drawer, pdp, checkout for skin tint.

What’s in the flow

The captured journey contains 4 screens across 3 page types.

entry:pdpjourney:pdp-to-cart-to-checkoutvertical:beautyproduct:skin-tint
  1. 01cart drawer
  2. 02pdp
  3. 03checkout