Ecommerce funnel research / Bellroy

Bellroy ecommerce funnel

Bellroy's accessories ecommerce funnel starts from a pdp entry and follows a pdp to checkout journey. The captured flow contains 4 screens across pdp, checkout for phone case.

What’s in the flow

The captured journey contains 4 screens across 2 page types.

entry:pdpjourney:pdp-to-checkoutvertical:accessoriesproduct:phone-caseproduct:leatheraudience:google-pixel-ownersaudience:google-pixel-usersprice-point:premiumcompany-size:largeoffer:bundleupsell:presentmarket:us
  1. 01pdp
  2. 02checkout